[2022 수능특강 영어] 3강 8번 지문분석/한줄해석

 

 

2022 수능특강 영어 3강 8번 지문분석 / 한줄해석

소재 : 광고 문안 작성과 진실성

 

질문이나 오류는 댓글 남겨주세요 by 스텔라쌤

 

 

 

[ 지문분석 ]

 

출처 EBS 수능특강

 

 

 

★ 중요어법

 

one of the greatest principles of effective advertisement copy writing is to believe yourself what you are trying to make others believe.

 

주어자리에 'one of 복수명사' 가 올 때에는 복수명사가 아닌 one에 수일치를 하여 단수동사를 써야함에 주의합니다.

 

 

 

 

 

 

[ 한줄해석 ]

 

Emerson said, “What you are speaks so loudly that people can’t hear what you say.”

 

Emerson은 “여러분의 현재의 모습이 매우 큰 소리로 말하므로, 사람들은 여러분이 하는 말을 들을 수 없다.” 라고 말했다.

 

Of course, one of the greatest principles of effective advertisement copy writing is to believe yourself what you are trying to make others believe.

 

물론, 효과적인 광고 문안 작성의 가장 중요한 원칙 중 하나는 다른 사람들로 하여금 믿게하려고 하는 것을 스스로 믿는 것이다.

 

Somebody asked me in the marketing course I was giving at New York University, “What do you think is the first requirement for success in advertising?”

 

내가 뉴욕대학교에서 하고 있던 마케팅 강좌에서 누군가가 “광고에서 성공하는 데 첫 번째 필요조건이 무엇이라고 생각하세요?” 라고 나에게 물었다.

 

I said, “Good health.”

 

나는 “건강이요.”라고 말했다.

 

That is nothing to laugh about.

 

그것은 웃어넘길 말이 결코 아니다.

 

I can’t conceive how a dyspeptic could write good mincemeat copy or a man with rheumatism could write about the joy of riding over mountain roads in an automobile.

 

나는 어떻게 소화 불량인 사람이 좋은 다진고기 광고문안을 쓸 수 있을지 혹은 어떻게 류머티즘을 앓는 사람이 자동차로 산길을 타고 달리는 즐거움에 관해 쓸 수 있을지 상상할 수 없다.

 

You have to have good human equipment to enjoy the things you are trying to sell or you can’t make other people enjoy them.

 

여러분은 팔고자 하는 것을 즐기기 위해 건강한 인간이라는 장비를 갖추어야 하며, 그러지 않으면 여러분은 다른 사람들이 그것을 즐기도록 만들 수 없다. 

 

I believe the public has a sixth sense of detecting insincerity, and we run a tremendous risk if we try to make other people believe in something we don’t believe in.

 

나는 사람들이 정직하지 못한 것을 감지하는 육감을 가지고 있다고 믿으며, 우리가 믿지 않는 무언가를 다른 사람들이 믿게 하려고 하면 우리는 엄청난 위험을 감수하게 된다. 

 

Somehow our sin will find us out.

 

어떻게든 우리의 죄는 우리를 찾아내기 마련이다.